Japan Airlines Branding

Japan Airlines

Brand elements installed on board of new A350s and B787s. In order to reach the highest exclusivity and renew the Japanese true spirit while keeping the traditional values of its solid culture, after an international tender competition JAL awarded the English design firm Tangerine to design the impactive cabin layout of the new aircrafts and conceive the new style and finishing of the logo.

The new logo is now flying and is installed into the new JAL aircrafts cabin interiors and comes with Gold plated “JAL” letters installed over an almond-gold highly coated Crane. The need to have a “concave” Crane, i.e. a Crane which is not flat, in combination with the required finishing make this product unique, as well as highly demanding in terms of manufacturing techniques and ABC feels really proud to have met Customer’s expectations.