ABC INTERNATIONAL proudly announces new collaboration with SOUTHWEST AIRLINES
The Italian “Cabin Branding Specialists” have just landed to United States to bring the iconic corporate “Heart” on board of Southwest Airlines B737. ABC INTERNATIONAL is proud to have been, once again, selected by a leading and brand-oriented Airline to carry on the branding strategy on board.
As a leading and pioneer carrier, Southwest Airlines is an high demanding and accurate customer which gives great attention to details. The merging of ABC expertise in cabin branding and SWA attitude, made this partnership successful, giving the birth to a unique on board product for a remarkable and customized travel experience.
In order to reflect the exclusivity of the logo, and align it with airworthiness regulation and standards, ABC International R&D team has put a strong effort in selecting the most suitable materials and technologies to give the most eye-catching solution. As a result of that, SWA branding element is made of lightweight injected polycarbonate, varnished with aeronautical painting with a detailed focus on the distance between the different blue, yellow and red stripes , as strictly required by Customer to match the real essence of the logo.
ABC International delivered more than one hundred “Hearts” to Southwest B737/B737MAX as part of the newest Heart Interiors, launched for first time in 2016 and hopefully much more will come in the near future.